header image
NEW WEB SITE HOME!! CLICK HERE arrow Understanding Vision
Understanding Vision

A clear, compelling Vision attracts high quality people, inspires greater commitment and creates an environment that revitalizes organizations and activates resources to achieve new and improved results. A clear Vision provides a foundational understanding for your staff team to make decisions that are consistently in the best interest of the customer and remain aligned with the business or organization's future direction.

Creating an organizational Vision gives clarity of why your organization exists. A compelling Vision consists of a common, set of shared values, describes a clear purpose, sets long-term goals, and illuminates what you see the organization becoming in the future.

How to begin? First confront your vision reality and get a sense of what your organizations vision states. The question to ask is, “What business are we really in?

If this question yields an unclear answer we can assist you in developing a clear compelling vision for the future of your business and help you put this new vision into action.



Capstone or Cornerstone? PDF Print E-mail
Written by Ginny Rogers   

Capstone - a finishing stone of a structure; the crowning achievement, point, element or event

Cornerstone - the chief foundation on which something is constructed or developed.

Have you ever walked down the street in a large city and marveled at the tall buildings? Whenever I get the chance to walk in New York City, I can’t help but keep looking up.  Walking by the Empire State Building I’ve craned my neck and stretched as far back as I could with the hope of seeing the top.  As I have traveled, no matter where I’ve gone, the same desire to look up struck me when at Eiffel Tower, Statue of Liberty and Big Ben. 

In business ventures when goals are set, that same desire to look up guides what we aim for. We set our goals high so we have something to look up to.  We see the heights available, what we would like to achieve and the goals that others have reached, and we naturally look up envisioning our own future success.  

But in order to reach that goal, that high point we set for ourselves, what must happen first? 

When I think of reaching a high point, striving for a goal, I think of the pharaohs and Pyramids of Egypt.  These pharaohs' desire was to place a capstone as high as possible in the air and to have it remain there for as long as possible. They used the pyramids to get the capstone high and to hold it there.  These pyramids where the tallest man-made structures for over 4,000 years, dwarfing modern notables such as the Leaning Tower of Pisa, Big Ben and reaching half the height of the Eiffel Tower.  This was quiet an achievement, but what made it possible for the pyramid to reach such a height?

Imagine the ancient pharaoh consulting with the royal architects and engineers, explaining his desire to have his capstone set high in the sky for all time.  The discussion centrally focused on the goal of reaching farther into the sky then anyone before.  Now also imagine the pharaoh's surprise, when after describing his desire to reach a high point in the sky, the builders began by digging a great big hole in the ground? 

For a pyramid to look like a pyramid, each of the four triangular-shaped sides must slope up and towards each other at the same angle so that they meet at a point at the top. The builders constructed the pyramid layer by layer, starting at the bottom. They had to check their work often, for even a fractional error at the bottom, could grow into a very large mishap by the time the workers reached the top.

Even though the pharaoh’s goal was to reach as high as possible, the builders had to create a strong foundation.  In order to reach the highest heights, to stay focused on reaching that goal, the builders carefully placed the corner stones and took frequent measurements as they built each layer to ensure their progress stayed on track.  Without the corner stones, carefully placed layers of massive stones and taking frequent measurements, slight deviations at the bottom layers would have been disastrous the higher up they went.  Inattention to the foundational layers of the structure would result in an ancient enginieering disaster with instability, tilting, and an angular mess from poorly set cornerstones and weak, miss-aligned foundations.  In order for there to be a top to look up to, you’ve got to build from the ground up.

What did the builders give their attention to that may have been outside the scope of the pharaoh’s vision?  Which part captured everyone’s attention and inspired people to reach for the same goal?  Was it the capstone or the cornerstones that needed attention first?  How do we act when we go about trying to reach our goals – are we pharaohs or builders?

It is easy to focus on the vision, the results or the goal, and lose sight of the important foundational stuff.  What do we miss when we only focus on the outcome and forget about what needs to be built to get there? 

Develop a Clear Vision PDF Print E-mail
Written by Ginny Rogers   

A common update to an old proverb states that, “When there is no vision the people will perish.”

Completing a quick search on Amazon.com in the Business Section for “building vision” yields over 43,500 results.  Refining that search further to the Management and Leadership sub-heading still yields over 2,000 options for the business professional to choose from when seeking help in developing their ‘vision.’

A simplified view of what a good Vision should be:  an unchanging reflection of who you and what you want to become.

“When there is no vision the people will perish.”  

A clear and compelling Vision provides an ongoing framework through which all staff can align their actions, performance, and decision making thereby knowing that everyday their contributions fuel the fulfillment of that Vision.  This clear and compelling vision provides fuel for each person’s inspirational motivation to do the company’s work.  This clear and compelling Vision provides meaning and purpose for the people in your organization so they know their efforts contribute to a purpose greater then just showing up to work everyday.

Let us help you understand your Vision for for who you are and what you want to become!


© 2007 Simply Bridges Group, Inc. All rights reserved.
What keeps you up at night?  TELL US!
Organizational Snapshot
Find out about taking the MBTI
Download the SBGI Brochure
Download our SBGI Brochure